See larger image The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (Paperback) By (author) Al Ries, Jack Trout List Price: $15.99 USD New From: $6.85 In Stock Used from: $0.01 In Stock Release date April 27, 1994. 1. THE LAW OF LEADERSHIP. It is better to be first than it is

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